What Makes Website Copy Convert
Converting copy is specific, not generic. Instead of “We offer great service,” say “We respond to every enquiry within 2 hours.” Specificity builds trust and gives readers a reason to choose you. Our AI identifies vague claims and replaces them with concrete, persuasive alternatives.
Common Website Copy Mistakes
The biggest mistakes: writing about yourself instead of your customer, using passive voice, burying your CTA, making vague claims without proof, and writing for search engines instead of humans. Our tool catches all of these and suggests fixes.
How to Write Headlines That Work
Your headline is the most important piece of copy on any page. It should promise a specific benefit, create curiosity, or address a pain point. Our Website Copy Improver analyses your headlines and suggests versions with stronger hooks and clearer value propositions.